Matt Coe to lead new BBC Studios creative hub for APAC

• Tim Christlieb, director of branded services, commented

BBC Studios APAC has appointed Matt Coe (pictured) to head up a new creative hub that will provide creative solutions for its premium branded services in the Asia and ANZ region.

As head of creative, BBC Studios APAC, Coe will lead the Sydney and Singapore-based creative and production management teams to deliver creative content that will promote BBC Studios’ channels and programming across many valued partner platforms.

Premium channels BBC First, UKTV, BBC Earth, BBC Lifestyle, BBC Brit, CBeebies and streaming service BBC Player feature on platforms across the APAC region, including Foxtel and Fetch in Australia, Sky TV in New Zealand, StarHub in Singapore, Now TV and MyTV SUPER in Hong Kong, TM Net in Malaysia and recently announced MyVideo in Taiwan, among many others. BBC Studios content is also available across many of the leading platforms in the region outside of its channels.

Matt Coe, who joined BBC Studios as head of creative ANZ in August 2019, will lead the linear and digital delivery of promotional material and creative content on BBC channels and BBC Player.

The Hub will also support the commercial division with creative content as required. Coe will report to Tim Christlieb, director of branded services, ANZ and Ryan Shiotani, SVP & GM for South & South East Asia.

Tim Christlieb said: “Matt has proved himself to be an exceptional creative who understands the uniqueness of our branded services and can lead teams to deliver content that drives audiences across both linear and digital. I’m sure that our branded services and affiliate partners will benefit from the ideas and synergies that Matt will drive through this new pan-regional creative hub.”

Matt Coe said: “I am continually inspired by the incredible, world-class content on our channels and am looking forward to leading our talented creative team across this pan-regional creative hub to deliver our best work yet.”

Before joining BBC Studios in August 2019, Coe was creative lead at SBS for three years. He has also worked for BBC Worldwide (prior to it becoming BBC Studios), Sky TV, NBC Universal and ITV in the UK as a freelance creative.

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