MasterChef’s Sumeet launches sauce with Paramount Brand Studio

“MasterChef Australia and Coles set the standard for seamless brand integration.”

MasterChef Australia contestant Sumeet Saigal has introduced her InTALIAN Simmer Sauce, in partnership with Paramount Brand Studio and available at Coles.

Saigal’s sauce impressed the MasterChef judges and celebrity chef Curtis Stone, winning her the immunity challenge and securing her spot in the top 10. 

The collaboration with Paramount Brand Studio marks the second year of bringing a MasterChef contestant’s products to Coles shelves. The sauce is available for a limited time.

Tamar Hovagimian, head of partnerships – Paramount Brand Studio at Paramount Australia, said: “Building on the success of last year’s Coles BarbeRue Sauce, we’re thrilled to offer another MasterChef contestant this incredible opportunity, especially someone as deserving as Sumeet.

“MasterChef Australia and Coles set the standard for seamless brand integration, and this collaboration is a prime example. It’s not just about getting a product on shelves; it’s about empowering contestants to turn their culinary passion into a thriving career. This is truly a once-in-a-lifetime chance that embodies the spirit of what the MasterChef and Coles partnership represents.”

Carmel Horvath, head of sponsorships and events at Coles, said: “MasterChef Australia has been inspiring our customers to create delicious food since 2009. We’re excited to offer our customers a brand-new product from a MasterChef challenge, available at Coles stores nationally the very next day.”

Saigal added: “Indian and Italian foods share the same values of warmth and generosity, and I am so pleased that I get to bring the same to the everyday table with my InTALIAN Simmer Sauce. It has the aromatic spices of Indian food and also the warm herbs of Italian cooking. A perfect blend of two worlds that promises to be versatile and bring bursts of flavour to your family meals.”

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