Pacific’s maire claire continues to diversify its brand with the launch of a lifestyle one shot, in partnership with Fisher & Paykel.
marie claire lifestyle draws on marie claire’s equity in food and lifestyle, driven by the success of the brand’s cook book series and the global brand extension marie claire Maison, a homes-focused title published in countries including France, Italy and the UK.
Fisher & Paykel will integrate into the 148-page publication showcasing the brand’s range of kitchen and laundry appliances.
Richard Babekuhl, Fisher & Paykel’s head of marketing, Australia said: “Fisher & Paykel is thrilled to be the exclusive partner for this new cutting-edge lifestyle title. Human-centred design is at the heart of Fisher & Paykel, with curiosity for how people live expressed in every detail, from the use of quality materials to the design considerations that give the freedom to create living spaces to suit every lifestyle.
“marie claire lifestyle, provides an exciting opportunity to showcase Fisher & Paykel’s complete premium home package of kitchen and laundry appliances.”
Pacific’s head of fashion and beauty Susie Hogan said: “Homes is a thriving category and magazines play a key role for inspiration and research along the consumer journey. marie claire lifestyle provides a unique and exclusive opportunity for Fisher & Paykel to own this environment with its brands.”
The title, edited by Anna McCooe under the direction of editor in chief Nicky Briger, has a global design influence and joins Pacific’s stable of premium homes brands including Home Beautiful and Better Homes and Gardens.
Briger said: “I am thrilled with this new title under the marie claire banner. Style extends beyond our wardrobe to homes and entertainment making this a natural fit for the brand.”
marie claire lifestyle is on sale from Monday, September 16 and will be on newsstands for three months.
Top image: Nicky Briger