Mamamia, the super channel for women for marketers, has seen record audiences this January across on-site, social, podcasts and 3rd party apps, adding up to well in excess of 5 million Australian women.
What women are talking about, candidly has been Mamamia’s content and audience ‘north star’ for over a decade, and today that has led the publisher’s ever-evolving platform to comprise of editorial, podcasts, social video, influencers, online communities, and LIVE tours.
Holly Wainwright, Mamamia’s Head Of Content, said: “Our big audience in January was driven by a real diversity of content that women were heavily engaged with: the problem with January 26th, bushfire relief and the politicisation of climate change, never-ending school holidays, Kobe Bryant’s history, Megxit, entertainment picks, fashion crimes and true crime.”
Third party verifier, Integral Ad Science (IAS), also scored Mamamia’s on-site ad inventory at a market-leading 83.2% total viewability for January. IAS’s recent industry report has publishers typically falling between 60-68% viewability.
Rob Farmer, Mamamia’s Group Director of Marketing, Podcasts & Partner Solutions, said: “Fragmentation and clutter play to the strengths of single, unifying brands. Our January audience is testament to the talent and focus inside Mamamia to reward the audience’s attention with the distinctive Mamamia content experience, whatever the subject or format. And the unique engagement our creators and communities generate is the sweet spot for our brand partners, because it translates to highly effective brand growth.”