Digital news media audiences have grown by 2% year on year as demand for trusted, professionally generated news continues to drive Australia’s news media audiences.
Australian news media across print and digital platforms reaches nine in ten Australians (94%), or 17.71 million people aged 14+.
Print audiences remain strong with 12.89 million, or seven in ten Australians (69%), choosing print news formats.
NewsMediaWorks CEO, Peter Miller, said: “Premium, trusted content is an important differentiator for news media. The growth in digital audiences and the continued strength of print audiences is a strong validation that here is no more trusted media channel in the country than news media, both in print and digital channels.
“The premium environment that news media delivers continues to attract and retain large audiences for this reason. In addition, our AdTrust research has proven that trust in content and ads increases consumer intent to purchase, which provides a powerful return on investment to advertisers.”
The top 10 most read mastheads in Australia continue to deliver large and influential audiences.
As these mastheads add new ways to talk to audiences, they continue to grow their ability to reach Australians at scale.