Liana Dubois has been promoted to the newly-created role of chief marketing officer of Nine.
Dubois will be responsible for Nine’s total marketing and brand strategy to further accelerate audience and revenue growth across its diverse suite of assets (including television, radio, publishing, digital).
Dubois brings more than 25 years of experience across the Australian media landscape to the role of CMO. She joined Nine in 2013 as Director of Sales – Sydney, and has most recently held the role of director of Powered, Nine’s full-service creative team that crafts content for advertisers across its print, digital, social and TV assets.
Prior to joining the network, Dubois held strategy, sponsorship and sales roles at Network 10, and marketing and promotions at Southern Cross Austereo.
Mike Sneesby, Nine CEO, said of Dubois’ appointment: “Liana is an exceptional media executive who has been pivotal in Nine’s evolution to the media company it is today. She is widely respected by her clients, industry peers and colleagues alike, and I couldn’t think of anyone more qualified to lead Nine’s marketing strategy and further accelerate our digital growth.”
Dubois said of her new role: “I’m thrilled to be taking on the role of Chief Marketing Officer, to further accelerate our business growth and revolutionise our role in the hearts and minds of consumers.
“Nine’s strategic transformation has been significant, and I’m looking forward to continuing our digital transformation by leading a gifted team of marketers, influencing the cultural significance of Australia’s Media Company.”
Dubois will commence as Nine’s chief marketing officer on 11 July and will report to Sneesby.
Earlier this year, Dubois lead the return of Powered By Nine’s The Big Ideas Store for its fifth year.
See also: Powered By Nine director Liana Dubois discusses The Art of Curation for The Big Ideas Store