ARN and Adshel have teamed up for an out-of-home digital campaign using time-sensitive creative as part of today’s KIIS 1065 Kyle & Jackie O’s history making You Get A Holiday giveaway.
It took a while to kick in this morning, but every caller who made it on air on the Kyle & Jackie O Show won a dream holiday to London to dine like a rockstar at one of Marco Pierre White’s world famous restaurants thanks to Seven and the launch of the series Hell’s Kitchen Australia. British Airways was also involved as a competition partner.
The first holiday wasn’t given away until around 6.40am after eager tourists had to wait for several segments to air including executive producer Bruno‘s Top 3 and Intern Pete‘s Diary.
A total of 13 holidays were given away.
The Adshel digital campaign kept commuters up-to-date as events unfolded on air, with time-sensitive digital messaging changed as winners were announced and provided details on how they could be the next winner of a London holiday.
ARN’s chief marketing officer Anthony Xydis said: “Kyle & Jackie O are known for some of the biggest giveaways and You Get A Holiday is a perfect example of this. Creating awareness and hype is critical to these moments for our audiences and working with Adshel to drive audience interaction through time-sensitive creative this morning is another way to further amplify our content offering in a commuting-specific environment.”
David Roddick, sales and marketing director of Adshel: “We are pleased to be a part of Kyle & Jackie O’s You Get A Holiday giveaway which uses the dynamic features digital out-of-home offers. The flexibility Adshel Live provides is the perfect solution for this campaign.”