Kim Wilson appointed editor-in-chief of

Kim Wilson joins NewsLifeMedia to grow female portfolio and run

NewsLifeMedia CEO Nicole Sheffield has appointed Kim Wilson editor-in-chief of Australia’s number one parenting website

With nearly 20 years’ publishing experience, Wilson joins from Pacific Magazines where she was editor-in-chief of New Idea for five years.

In her new role starting mid-September, Wilson will be responsible for growing NewsLifeMedia’s mass market female portfolio and maintaining’s number one market position with Australian women, while expanding the editorial offering of the brand.

Sheffield said: “ is the original thought leader in digital publishing. It revolutionised connecting with women, not just as mums but as CEOs of the household. The opportunity to attract someone of Kim Wilson’s calibre to NewsLifeMedia to lead our offering for Australian women at this time of growth in the business is incredibly exciting.

“Kim is an experienced and focused editor with extensive media experience and a strong market understanding. She will look to expand our mass female offering and I’m anticipating a number of launches in the women’s space under her leadership. This, combined with the reach, engagement and connection of the platform and the smarts of Kim Wilson, will be an unstoppable force.”

Previously, Wilson launched OK! Magazine in Australia, during which time it won multiple industry awards including Magazine of the Year and Editor of the Year. Prior to joining OK!, she held a range of senior editorial positions including editorial director at Emap Magazines. In addition to her extensive journalistic experience, Wilson is also a new mum, a regular media commentator, a qualified secondary teacher, and currently completing a Masters in International and Human Rights Law. achieved a unique audience of 1.265million in July, a record high UA for the brand. leads the parenting category with margin of 290,000 over the closest competitor.

Source: NewsLifeMedia

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