Kayo launches latest brand campaign for Summer of Cricket

• One month of Kayo free for News Corp newspaper customers

Launching today, the new “That’s not O-Kayo” Summer of Cricket creative will appear in OOH, radio and digital during the Australia v New Zealand Domain Test Series.

The creative will focus on some of the record-breaking highlights from the Pakistan series, with the text obscuring the memorable moment in question. Examples include, ‘Missed Warner’s triple century? That’s not O-Kayo’ and ‘Missed Lyon spin Australia to victory? That’s not O-Kayo’. Digital and radio creative will continue to be updated to reflect the history-making moments in the New Zealand series.

With the first Test starting this week, Kayo has teamed up with The Daily Telegraph, the Herald Sun, The Courier Mail and The Adelaide Advertiser to offer new Kayo customers one month free of Kayo Basic when they purchase a newspaper from one of the participating mastheads on Wednesday, 11 December.

This is double the usual 14-day trial available to new subscribers.

This summer, Kayo is delivering every Australian men’s and women’s home international, every match of the KFC BBL and Rebel WBBL, plus select international matches, live and on demand.

Kayo features

SpiderCam returns for the Australia v New Zealand Domain Test Series as an alternative camera option fans can choose to watch alongside the match coverage. SpiderCam on Kayo will also incorporate Key Moments, meaning fans can relive every six and wicket from a unique birds-eye view.

‘Kayo Minis’ offer the full match condensed into an exciting highlights package of all the best bits and will be available for every men’s and women’s international and KFC BBL match, shortly after the final ball.

Users have the choice to stream from live or start at the beginning with the ‘From Start’ feature, whilst ‘No Spoilers’ means customers will see the score only when they want to.

Kayo will also be going all out for cricket fans attending the Boxing Day and New Year Tests. The Kayo bowling simulator will be onsite for the first three days of the MCG and SCG Tests, giving fans a once-in-a-lifetime opportunity to face-up to simulated versions of some of history’s best players.

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