JCDecaux Australia & New Zealand CEO Steve O’Connor has announced Cassandra Cameron (pictured), the out-of-home company’s head of trading and sales operations, has been promoted and will join the executive leadership team (ELT). Cameron’s appointment on the ELT is effective immediately.
Having held a similar role at APN Outdoor, Cameron leads an expanded JCDecaux trading and sales operations team responsible for the design and execution of the company’s revenue strategy as well as providing commercial insights, revenue analytics and modelling.
“Cassandra has been a tremendous asset to the business and her elevation to the executive leadership team will provide us with additional knowledge from the sales operations and trading area as well as her broader business acumen and commercial foresight,” O’Connor said.
“We look forward to welcoming Cassandra to the ELT and her counsel in aiding the success of the company as we navigate significant change and growth over the coming years.”
Commenting on her promotion, Cameron said: “This is an exciting opportunity for me. I am thrilled to be joining such an experienced leadership team at a time of great possibility and growth for JCDecaux Australia and New Zealand.”
Cameron joins O’Connor, chief operating officer Andrew Hines, chief financial officer Brendan O’Neil, chief commercial officer Max Eburne, chief marketing officer Essie Wake, NZ country head Mike Watkins, general manager finance David Watkins and director of government & public relations Tess Phillips on the executive leadership team.