JCDecaux Australia launches Sydney Airport virtual reality tour for advertisers

• This is an Australian first for the out-of-home market

JCDecaux Australia has partnered with Catalyst VR to create a virtual reality (VR) experience to showcase to advertisers its suite of advertising assets throughout Sydney Airport’s International and Domestic terminals.

The tour captures all points of the passenger journey, including check-in, departure gates, the arrivals hall and exterior locations, including car parks. Creative executions specific to an advertiser can be inserted within the virtual tour to more accurately convey the experience a traveller will have as they move through the airport.

Lucinda Milton, Business Director ANZ, JCDecaux Airport said: “Airports are a powerful and engaging location to connect with captive, desirable and premium audiences who have time for meaningful connections with brands. Our Sydney Airport VR site tour is an immersive experience that replicates the passenger environment for advertisers who are considering an airport campaign.”

Jamie Gilroy, Managing Director at Catalyst VR said: “Advertisers will be able to view the virtual tour of Sydney Airport through existing devices, including their mobile or tablet, via a web browser or by using virtual reality headsets. It’s a unique, immersive and realistic experience of what a passenger sees.”

Jeremy Howe, Chief Strategy and Innovation Officer, JCDecaux said: “The Sydney Airport tour is ideal for showcasing our airport business to international advertisers who may not be familiar with the JCDecaux Airport portfolio. Using VR tours to showcase advertising in our airports is an Australian Airport first for out-of-home and demonstrates our ongoing commitment to partner with technology leaders to showcase our assets and deliver value for advertisers.”

The Sydney Airport VR tour is the first in a series that will be supplemented with VR tours of additional airports in the JCDecaux Australia and New Zealand Airport portfolio.

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