Instagram has announced new ways to allow users to order food on the platform and share fundraisers to support small and medium-sized businesses during COVID-19.
Businesses can now share food order and fundraiser stickers in Instagram Stories and as a button on their profiles. By clicking on the stories sticker or on the profile button, people will be taken to their food delivery platform to complete their purchase, or contribute to their Facebook personal fundraiser.
Kaylie Smith, Head of Market Operations, Instagram APAC, said: “For many small businesses right now, we know that every sale helps. We want to do our part in helping them stay open, keep in touch with customers, and stay informed on how to navigate this crisis. These new tools make it easier for people to share fundraisers and make delivery food orders from small businesses on Instagram”
How it works (see below for additional details):
• When people see options for food orders, they can tap to make the purchase through Instagram’s partner’s site.
• Fundraisers open on Facebook to a personal fundraiser created by business owners or their supporters.
• To spread the word, people can reshare the stickers with their followers in Instagram Stories.