I’m a Celebrity: Abbie Chatfield wins $100,000 for Dementia Australia

I’m a Celebrity

• Despite COVID-19 the show managed to have a full cast and a studio audience for the finale.

Former Bachelor Australia contestant Abbie Chatfield has won season seven of I’m a Celebrity Get Me… Out of Here after defeating Grant Denyer and winning $100,000 for her charity.

The finale was broadcast live on channel 10 from Sydney. Despite COVID-19 the show managed to have a full cast and a studio audience for the finale.

In a season set on home soil where everyday tasks whittled the celebrity numbers down before the Hell Holes of Destiny sealed their massive ejection fate, the public then spoke and crowned Abbie, Queen of the Aussie jungle.

On winning $100,000 for her chosen charity, Dementia Australia, Abbie said: “I can’t believe it, me doing this, everything was for Grandma. I’m so so happy and really grateful I could do it for her.”

Read more: Antelope to Kangaroos: Stephen Tate on I’m a Celebrity’s wild ride in 2021

This season was pre-recorded after filming was moved from the South African jungle to the bush of Australia with the show using the same set as the UK and German iterations of the show.

When asked about the cast of this season head of entertainment and factual programs at Network 10 Stephen Tate said that asking him which is his favourite celebrity on the show is like asking which is his favourite child and he wouldn’t answer either question in this interview.

“When we are casting the show, we are looking for people who are naturally funny and will embrace the experience and I think we really struck gold this year.

“No one disappeared this year, normally someone will go into the jungle and just go quiet but this year they are all really holding their own.”

Read more: How 10 cashed in on I’m a Celebrity’s hot start to 2021

I’m a Celebrity has had a successful year both in the tv rating and commercially, the show achieved its highest ever commercial shares with an average of 853,000 national viewers and was #1 in all key demographics.

This year the show sported a robust sponsor list which includes BCF, McDonald’s (2nd year), Plush, Mitsubishi, Oz Lotto, Youfoodz, Origin (3rd year), Bedshed (2nd year), Carnival (2nd year) and Youi.

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