• A total of 14 live events over the next 12 months
• Premium content only available to Optus and iHeartRadio customers
• Jonesy and Amanda to host Culture Club Q&A session
Australian Radio Network has announced iHeartRadio Australia has partnered with Optus to deliver a unique partnership that combines a series of live events with exclusive artists experiences and content, bringing audiences closer than ever before to the music they love.
The announcement comes off the back of Optus launching Optus Music, a data-free music streaming service, exclusive to new and existing prepaid mobile customers on selected plans across a range of streaming services including iHeartRadio.
After several recent iHeartRadio Live events including performances by international superstars Justin Bieber, Adam Lambert and UK sensation Jess Glynne, The iHeartRadio Australia Live series in partnership with Optus will bring music lovers closer than ever to their favourite artists and bands with a total of 14 live events over the next 12 months as well as access to premium content only available to Optus and iHeartRadio customers.
Ben White, managing director of product and marketing at Optus, said, “We are delighted to partner with iHeartRadio Australia as part of our ongoing commitment to giving customers game-changing entertainment experiences. Australians are passionate about music, and by partnering with iHeartRadio, we’re able to deliver fantastic premium music content and immersive experiences that get our prepaid customers closer to the artists and music that they love.”
The next exclusive iHeartRadio Live event will be UK 80s pop sensation Culture Club which will give lucky Pure Gold listeners the ultimate fan experience as part of a very special iHeartRadio Live event on Sunday June 12.
Culture Club is touring Australia for the first time in 15 years with the original lineup: singer Boy George, guitarist/keyboardist Roy Hay, bassist Mikey Craig and drummer Jon Moss.
Pure Gold Presents iHeartRadio Live with Culture Club ultimate fan experience, and lucky winners will attend an intimate afternoon fan Q&A session with all four original band members hosted by WSFM’s Jonesy and Amanda, before attending the band’s sound check ahead of their performance at the Hordern Pavilion that evening. Winners will also receive VIP tickets for the Sunday evening show.
As part of the partnership, brought about by Australian Radio Network and Content Agency Emotive, iHeartRadio Australia and Optus are also giving Aussies the exclusive opportunity to attend iconic iHeartRadio events in the US – including the iHeartRadio Jingle Ball, iHeartRadio Music Awards, iHeartRadio Pool Party and the iHeartRadio Music Festival.
iHeartRadio Australia Live officially launched last year with the much-lauded #BIEBERISLAND event starring Justin Bieber, and Head of iHeartRadio Australia Geraint Davies said the series was only going to get bigger and better.
“iHeartRadio Australia is dedicated to continually improving the iHeartRadio customer experience. This extensive partnership with Optus brings two big entertainment brands together to offer the Australian public unprecedented access to the music and artists they love.
“Whether it’s through attending local iHeartRadio Live events like the up and coming Culture Club ultimate experience or by sending lucky winners over to the USA to attend some of the biggest music events on the planet, it truly is a unique offering that we know is resonating with Australian audiences of all age groups.”