HERO welcomes four new hires to its creative department


The new hires to HERO’s creative department following a year of growth and wins for the agency

HERO has welcomed four new hires to its creative department following a year of growth and wins.

Anneliese Sullivan joins the Melbourne-based agency as a copywriter after recently relocating from Perth where she was a copywriter at The Brand Agency and Meerkats (now Wunderman Thompson).

Sullivan has worked with top WA brands including RAC, Keystart, Brownes Dairy and most notably Foodbank WA, with ‘The Day That Hunger Ended – A fable from the future’ recently recognised at MADstars.

Creatively and community-minded, Sullivan is also a former WA co-chair of Youngbloods, PADC committee member and co-founder of a grassroots WA Group for Women in advertising and associated industries.

Also joining is the HERO creative department as a copywriter is Will Fox. He previously held roles at Deloitte Digital and Thinkerbell, creating notable campaigns for Furphy Unbelievable and Bega Purple Hive Project.

Fox is the second youngest student to go through award school (after David Droga) and was also named the winner of the prestigious MADC + One Club’s Portfolio Night.

Aaron Wickers joins as senior designer and brings with him two decades of knowledge and craft across automotive, FMCG, banking, telco, tourism and Government clients, working at agencies such as CHEP, TBWA and DDB.
Rounding out the new hires is Selina Smylle joins as junior creative, relocating from McCann Leeds.
Smylle’s accolades span prestigious D&AD New Blood Black & Yellow Pencils, first place at School of Thought and is also the founder of Not Another Creative, a UK initiative that aims to close the education gap and bring real creative education to everyone.
Shane Geffen
, HERO’s executive creative director, said of the new additions: “It’s no secret that Will and Annie have been with us for a few months and have made a huge impact.
“The addition of Aaron and Selina gives HERO even more talent with an insatiable hunger and proven track record for creative problem solving. But most importantly they’re all genuinely awesome humans.”
The appointments follows a string of wins from clients including Toyota, Calbee, Circles Life and InDrive, as well as key award and Agency of the Year accolades which saw HERO rank third overall in the recent APAC Effies’ Independent Agency of the Year awards.

See also: HERO appoints Souad Saied as managing director of Sydney

Top image, left to right: Selina Smylle, Aaron Wickers, Anneliese Sullivan and Will Fox

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