Toyota Australia teams up with independent agency HERO to launch its new all-electric bZ4X and the all-new bZ4X Touring models.
Because nothing conveys a frantic parent dash quite like a classic tune, the fully integrated campaign features a reimagined Beatles track.
The multichannel campaign rolls out across digital, television, broadcast video on demand, out-of-home, social media, and dealerships.
Directed by Joel Kefali from Good Oil, the hero film follows two parents on a chaotic cross-country mission to pull together a children’s party at the final hour. The narrative flexes the reliability, versatility, and tech capabilities of the new bZ4X range along the way.
Rumble Studios sets the scene for the madness with a poppy recomposition of The Beatles track Birthday.
Electric vehicles for unpredictable moments
Vin Naidoo, chief marketing officer at Toyota Australia, says the new all-electric bZ4X range brings together everything Australians love about the brand. Quality, durability, and reliability sit at the core of the fully electric bZ4X and the bZ4X Touring.
“In an ever-changing EV landscape, with more and more entrants into the market, an electric vehicle designed to suit every family and lifestyle is more important than ever, especially for life’s more unpredictable moments,” Naidoo adds.
Building on award-winning momentum
Andrew Woodhead, national creative director at HERO, notes that the team jumped at the chance to highlight the unique tone of voice and sense of humour belonging to the beloved Australian brand. Woodhead says HERO eagerly brought the campaign to life alongside Good Oil, The Editors, and Rumble Studios.
The bZ4X launch arrives on the heels of a successful awards run for both Toyota and HERO. Their recent C-HR Diamond Collection campaign picked up a Grand Prix, Gold, and a Bronze at the World Independent Advertising Awards, along with a Bronze at Spikes Asia.
Credits:
CLIENT – Toyota Motor Corporation Australia
Vin Naidoo – Chief Marketing Officer
Anthony Nobile – Senior Manager – Marketing Operations
Ellie Gibbs – Manager[AZ3] – Communications – Passenger Vehicles and Fleet
Grace Cheah – Senior Brand Specialist – Passenger
Jen[AZ4] [RH5] [RH6] [AZ7] Ang – Brand Specialist – Passenger
Taruna Aguru – Manager – Events, Sponsorships & Promotions – National Marketing
AGENCY – HERO
Shane Geffen – Executive Creative Director
Andrew Woodhead – Creative Director
Kean Szczur – Senior Art Director
Roz Scrimshaw – Head of Production
Vanessa Ambler – Production Assistant
Ken Chan – Head of Strategy
Dan Hickey – Head of Studio / Finished Art
Richard Hayes – General Manager
Gideon Nedas – Group Account Director
Annabel Ziegeler – Account Director[AZ8] [RH9]
Ella Churton – Account Manager
Pania Preston – PR Communications
PRODUCTION – GOOD OIL
Simon Thomas – EP
Tracy-Lee Permell – Producer
Joel Kefali – Director
Germain McMicking – DOP
POST PRODUCTION – THE EDITORS
Isabella Key – Producer
Jack Hutchings – Editor
Matic Prusnik – Colourist/ Grade
Eugene Richards – online
SOUND PRODUCTION – RUMBLE STUDIOS
Bec Ivanov – Producer
Sound Engineer – Liam Annert
Music Supervision: Chris Chalmers, Charmed
Feature image: supplied.