Veridooh has announced it has secured a partnership with UK media owners Limited Space.
After several successful trial campaigns, Limited Space is expanding Veridooh’s independent verification solution, making it available to all clients.
Through this partnership, Limited Space can now offer its clients the ability to independently verify all of its digital out-of-home (DOOH) campaigns, giving advertisers a new level of transparency and trust in their investment.
Veridooh’s patent-pending proprietary solution, SmartCreativeTM, independently collects all the data needed to track, measure, and verify the performance of DOOH campaigns. The technology provides more than 400 metrics on campaign delivery.
Limited Space is the leading media owner within the retail and leisure destination environment in the UK, providing a range of high impact print and digital OOH media across a national network of over 80 UK retail destinations and offering annual footfall of 2 billion shoppers.
Founded by Matt Gordon and Samantha Sida in 2002, Limited Space continues to change the face of destination media by launching new and completely unique media formats to the OOH and DOOH industry whilst driving and embracing technological developments that deliver on transparency, accountability and market growth.
Mo Moubayed, Veridooh co-founder, said: “By giving advertisers increased transparency in the sector, our proprietary solution, which is the first independent OOH verification of its kind in the UK market, boosts confidence, encouraging further spending in OOH advertising.
“This means everybody wins. There’s never been a better time to provide this increased transparency as the sector’s post-COVID resurgence continues with brands looking to cut through the noise and reach consumers in a unique way.”
Toby Fairlamb, Limited Space sales director, said: “We’re delighted to be the first media owner to partner with Veridooh in the UK as we look to offer our clients greater transparency around the performance of their OOH campaigns across our networks.
“This partnership demonstrates the trust we have in the strength of our offering and continues our ongoing commitment to investing in the latest and most innovative technologies available. Independent verification is quickly becoming a key part of the OOH landscape so it’s important we are at the forefront of making it readily available for our brands and agencies.”
Founded in 2019 by Moubayed and Jeremy Yang, Veridooh is already the preferred verification partner for GroupM, Omnicom Media Group, and IPG Mediabrands in Australia and its clients include some of the biggest global brands: Unilever, McDonald’s, Google, Amazon, Mercedes, Pepsi, and Sony.
Veridooh has also amassed many awards such as Deloitte’s 2020 Tech Fast 50 Rising Stars and Campaign Asia’s 2021 Most Valuable Technology.
Top image, left to right: Mo Moubayed and Jeremy Yang