HERO has appointed Souad Saied as managing director of Sydney.
Saied joins the independent agency after five years at Jack Morton Worldwide, based in Singapore. Her last role was as head of growth, and during her time with the company, she built strategically-driven creative solutions and cultivated relationships with major clients, including Meta, ANZ Bank and Cartier.
The newly appointed managing director said of her new role: “Creativity is critical to progress and innovation, and so I couldn’t be more excited to be part of a business that puts this at the forefront of how it works and what it delivers for its clients.
“HERO’s borderless and integrated approach is already proving to deliver incredible results, and I’m delighted to join the growing team to help bring this proposition to more brands in Australia,” Saied said.
“This new opportunity allows me to take a lead role in shaping new and existing relationships to ensure our partners are maximising the capabilities in the agency, whilst also championing continuous improvement through a commitment to diversity, inclusion and belonging,” she added.
James Greet, HERO chief operating officer, said: “As we seek to continue to grow HERO in Sydney it’s awesome to be able to welcome in a talented and progressive leader such as Souad.
James Greet
“She’s got a fabulous track record in working with modern progressive clients and brands at nurturing and growing client relationships. Her keen ability to help clients find creative and practical solutions to drive growth has seen her frequently take new clients from prospects to major accounts of scale – literally from zeroes to heroes – in under 12 months.
“Then when she’s not thinking up game-changing strategic solutions for clients Souad puts her energy into championing inclusive leadership. Her passion for driving inclusivity in the workplace is truly inspiring,” he said.
“From advocating and implementing the adoption of mentally healthy work practices to mentoring underrepresented creatives and being part of Rare with Google’s Leadership Academy to empower the diverse leaders of the future.
“With a knack for exceeding demanding targets and her dedication to nurturing emerging talent, Souad is a huge win for HERO’s clients and our growing Sydney team,” Greet added.
Ben Coulson, HERO chief creative officer, said: “Souad’s appointment marks an exciting expansion of Sydney’s leadership team and will further amplify the agency’s ability to deliver borderless creativity for all our clients.”
This comes after the appointment of Trudi Sampola as national head of people of HERO, back in March.
See also: Trudi Sampola appointed as national head of people of Hero
Ben Coulson
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Top image: Souad Saied