Havas Red has announced Laura Cario as its new managing partner of consumer and brand, based out of its Havas Village in Sydney.
Laura joins Havas Red after seven years at Edelman Australia, where she led the brand, food, beverage, and tourism business.
Havas Red Australia CEO Shane Russell said Laura would help drive the agency’s ambitious local and regional growth plans, building on a year of record high client retention and the launch of new integrated services.
“We’re laser-focused on our ‘borderless’ strategy which aims to help clients transcend channels, audiences, formats, and countries to seamlessly share their full stories. Laura fits perfectly into our system, bringing her knowledge of global consultancy and an impressive track record of implementing integrated PR, social, and marketing strategies,” Russell said.
Laura will oversee a team of nearly 20 PR and influencer specialists and a roster of national and global brands across tourism and hospitality, lifestyle, FMCG, retail, fashion, and consumer technology. She also joins Red’s leadership bench and will partner with the agency’s social, health, corporate, technology, and experiential divisions in Sydney, Melbourne, and Brisbane.
“It is a very exciting time to be joining Havas Red, given their momentum in the market and ambitious plans. I am so delighted that the next chapter of my career is at Havas Red working with Shane and leading the successful Consumer and Brand team; delivering impactful and effective integrated work with earned storytelling at the centre,” explained Laura.
“I admire Havas Red’s unique agency model and creative culture, with its inspiring and clever team spanning PR, social, and experiential,” Laura added.
With 16 years’ industry experience, Laura most recently led key accounts including Dubai Economy and Tourism, Snapchat, Scoot Airlines, Frucor Suntory, Fonterra, Crown Resorts, and Bioderma.
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