Havas Red appointed as agency of record for Certis Security

Havas Red

Van Pelt: “We revel in the opportunity to work with a brand who is at that critical growth stage”

Havas Red has been named agency of record for Certis Security following a competitive tender process.

Certis Security, an integrated security and technology solutions provider, is ramping up a revitalisation of the brand in Australia, with a rapid transition to being a fully integrated technology provider in large-scale security environments. The agency is charged with enhancing the awareness of Certis and the growing innovative transformation solutions it offers across the security and smart buildings sphere.

Owned by Temasak Holdings in Singapore, Certis was first established in Australia in 200. Backed by over 60 years of rich history in physical security and patented innovation in Singapore, Certis has grown from a security guard and escort unit to become a leading integrated security services provider for businesses around the globe.

Integrating technology with its security services, Certis anticipates problems and provides innovative solutions tailored to any industry, including aviation, transport, logistics, healthcare, government, critical infrastructure and commercial property.

Myrna Van PeltHavas Red head of technology and innovation, said: “We see strong alignment in the way that Certis is pivoting and growing at scale, underpinned by the innovation and technology integration across all its services. Havas Red too is rapidly reinvesting in talent and sectors across our technology and business division, so our growth mindsets are in synch.

“We revel in the opportunity to work with a brand who is at that critical growth stage. This partnership, appointed as external comms counsel on this part of their journey, is hugely energising for our team.”

“We chose Havas Red as they demonstrated a bold and honest approach to the communications approach for our brand story in the RFP process. Their portfolio of technology and enterprise is what got them through the door, but it’s their energy and ideas that makes them the right fit for us, at this moment in our fast-moving growth journey,” said Tom Mander, Head of Marketing, Communications and Corporate Planning,” Van Pelt added of the agency.

Matt Thomas, managing partner for Havas Red, said: “2023 represents a year of significant expansion for the Corporate, Technology and Public Affairs team at Havas Red, with over eleven new business wins across enterprise technology, fintech, edtech, retail, energy and healthcare in the past three months alone.”

“These opportunities are not only enabling us to showcase the capabilities of our team but combine Havas Red’s trademark creativity with our ability to unpack complex stories and themes to meaningfully connect with our clients’ target audiences.”

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