Havas Media has been appointed media agency of record for Spin Master in Australia and New Zealand, effective from 6 July 2026, following a competitive pitch process.
Under the appointment, Havas Media will manage media strategy, planning and buying for Spin Master’s ANZ brand portfolio. This includes Bitzee, PAW Patrol, Hatchimals, Melissa & Doug, Rubik’s Cube, Cool Maker and Kinetic Sand, along with licensed properties Monster Jam and Gabby’s Dollhouse.
“We’re incredibly proud to be partnering with Spin Master, a brand synonymous with creativity, innovation, and global growth,” Havas Media ANZ chief executive officer Kate O’Ryan-Roeder said.
“This appointment reflects our commitment to being deliberately different. Through our Converged.ai model, we bring together bold thinking, data-led insights, and integrated media solutions to drive meaningful connections and measurable impact for Spin Master.”
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Client reaction
Spin Master ANZ general manager Jacqui Webster said the agency’s approach was a factor in the decision.
“As we continue to grow the Spin Master brands, Havas Media’s deliberately different approach, combining strategic insight with a deep understanding of audiences, gives us confidence in their ability to help us connect with families in more meaningful and engaging ways,” Webster said.
Havas was founded in Paris in 1835 and employs close to 23,000 people across more than 100 countries.
The group’s operations are supported by Converged.AI, which it describes as a system that unifies data, technology, and AI across the customer journey.