Global TV demand report: 2018’s hottest Aussie digital originals

The 2018 edition of Parrot Analytics’ Global Television Demand Report has revealed the digital original series of the year for Australian audiences.

An analysis of Australian local productions reveals that the content travels best to the US, UK and New Zealand. The report notes that content travels better to China than Canada.

In terms of audience demand for digital originals, Netflix ranks #1 with a share of 67%. Original content commissioned by Amazon Prime Video and Hulu each had a share of 11%.

The most in-demand digital original in Australia was Chilling Adventures of Sabrina from Netflix, which has 17 times the demand of the average title in Australia. Also in demand were Titans and Star Trek: Discovery.

Not surprisingly Netflix was ranked #1 by audiences wanting drama and action/adventure originals. Netflix share was over 60% for both genres.

In the list of the Top 20 Digital Originals in Australia for 2018, Netflix titles accounted for 17.

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