Foxtel Media is set to promote the launch of Arnott’s teeVee snacks Krispy Kreme. Launched in May 2021, the new range of doughnut shaped biscuits includes five flavours: Original Glazed, Caramel Delight, Choc Iced, Kookies & Kream and Strawberry Sprinkle.
Leveraging the striking resemblance between the new teeVee snacks Krispy Kreme Strawberry Sprinkle flavour and Homer Simpson’s beloved doughnut was an obvious connection for the Foxtel Media team when they were challenged on how they could quickly utilise Arnott’s assets in an interesting way to deliver increased awareness of the new snack range.
The campaign came together with agility and will be delivered on the Fox8 channel around specially curated blocks of The Simpsons episodes, featuring the iconic doughnut that viewers know and love. Tastebuds are set to tingle with teeVee snacks branded content such as bespoke Fox8 idents, 6- second Foxtel Q breaks, and billboards forming the bulk of the campaign.
In a Foxtel Media first, Arnott’s will also have full ownership of the stunting of the themed episodes and the Q breaks. Foxtel Media believe this will be the first of several creative campaigns that they will deliver with these new advertising solutions.
Jenni Dill, The Arnott’s Group chief marketing officer, commented, “We are excited to be partnering with Foxtel Media to promote our new range of teeVee snacks Krispy Kreme. Whilst screen consumption habits continue to evolve, there is nothing better than watching your favourite television show on the couch with teeVee snacks at hand. What better way to encourage our customers to try out the new range than to offer a custom viewing experience in partnership with Foxtel.”
Daniella Serhan, entertainment sales and partnership director at Foxtel Media, said, “We’re always looking for novel and engaging ways to work with our brand partners. These themed programming blocks are an exciting way for Foxtel Media to curate the content in a way that aligns perfectly to the brand offering and highlights the creativity and adaptability that we can offer thanks to the depth and breadth of our portfolio.”
“In developing this campaign with Arnott’s, we had the opportunity to create a fun viewing experience for our audience, which perfectly fits with the playful essence of the teeVee snacks product.”