Foxtel has released audience data covering a massive weekend of sport with the scale of the Foxtel group’s audience continuing to benefit from Kayo’s growing popularity.
The AFL and NRL match on the weekend were the last live games for 2020 for both specialist footy channels Fox Footy and Fox League. Weekend sports options also include the Bathurst 1000 and Game 2 od the Bledisloe Cup.
On Sunday, Kayo was Australia’s #2 downloaded app with 285,000 unique viewers streaming sports, including 550,000 hours of Bathurst coverage.
Sunday’s Bathurst 1000 attracted an average audience of 424,000 yesterday across Foxtel platforms and Kayo, with the audience making it the #2 rating SuperCars race on STV of all time.
Despite taking the #2 position on the all-time SuperCars ranking list, viewing was down 21% on the 2019 record-breaking Bathurst race with the event impacted by the earlier start time due to forecasted rain, fewer crashes and controversies, and clashes with other major sporting events.
NRL Preliminary Finals weekend
Week 3 Finals round attracted an average audience of 462,000 per match across Foxtel platforms and Kayo; up +5% on last year’s Week 3 Finals with audience growth lead by Foxtel Now, Foxtel Go and Kayo up 80%.
This is the all-time highest rating weekend of NRL Finals Footy on Fox League.
PF#2 between Panthers v Rabbitohs was the #1 match of the weekend across Foxtel platforms plus Kayo with 473,000 making it the #2 highest ever NRL Finals game on Fox League.
AFL Preliminary Finals weekend
AFL Week 3 Finals round attracted an average audience of 467,000 per match across Foxtel platforms and Kayo; down -8% on last year’s Week 3 Finals although streaming audiences on Foxtel Now, Foxtel GO and Kayo continued to grow up +87%.
In 2019, AFL Preliminary Finals involved teams from Melbourne and Sydney, Australia’s two largest STV markets, while the 2020 Preliminary Finals featured teams from Melbourne, Adelaide and Brisbane.
Port Adelaide v Richmond was the #1 match on the weekend across Foxtel Platforms and Kayo with 476,000 viewers.