Foxtel Group’s new chief customer, marketing and revenue officer Hilary Perchard has moved to appoint a new executive who will take over some of the responsibilities previously handled by Jamie Campbell who left the subscription TV and streaming business late in 2020. (Perchard is a recent arrival at Foxtel, moving across this month from Activision Blizzard, a global interactive entertainment company, where he was chief revenue officer.)
Campbell’s role at Foxtel was group director of publicity and talent relations. The new position is group director, content communications. Taking on this new title is Jacqui Abbott (pictured). She joins Foxtel from Pulse, the award-winning brand marketing agency within Ogilvy PR and a part of WPP AUNZ, where Abbott was managing director. She has spent the past six years leading the agency with a team of more than 30 and has represented major consumer brands including Netflix, Tourism Australia, Xbox, Microsoft, Audible, Coca-Cola, eBay, KFC and IKEA.
Abbott will have responsibility for the publicity and events team across Foxtel, Fox Sports, Kayo and Binge, along with the Foxtel magazine and the Insiders digital content platform. Perchard said: “The new title reflects that the way people are learning about and now engaging with our content, and publicity has new opportunities to collaborate and innovate as part of the way we go to market.”
Originally joining Pulse in early 2015 to lead the Netflix account, Abbott helped launch that service into Australia and then delivered numerous major brand campaigns, announcements and film and TV releases over the past six years. She was previously head of public affairs and social media at Virgin Australia and before that at Optus.
Abbott joins Foxtel on Monday, March 29.