QMS announces expansion of its sales and product teams


• “Our team of Group Business Directors have been integral in helping to grow and shape QMS”

QMS continues to expand its team with the promotion of senior sales leaders and the creation of Programmatic and IMPULSE General Managers to enhance client servicing and drive new revenue and market share growth.

In Sydney, Nicole Pennells, Elliot Devine and Claire Allison have been promoted to Group Business Directors. Both Pennells and Devine will lead group agency teams whilst Allison will head the Independent Agencies and Direct Sales team in market.

The Melbourne team will see Jess Zavecz, Alana Begbie, Tara O’Keefe, and Tim Stevenson also elevated to Group Business Directors with Zavecz, Begbie and O’Keefe spearheading the Group Agency teams and Stevenson leading the Victorian Independent Agencies and Direct Sales team.

QMS’ Victorian sales team

QMS Chief Revenue Officer, Alex Kerley said the promotions will further enhance QMS’ market presence as it continues to implement its strategic growth initiatives.

He said: “With our current growth momentum and increased market demand, these new roles will further enhance our team’s ability to focus on quality customer service delivery and help our clients maximise the speed, flexibility, data and creative opportunities that exist for them when planning and buying digital out of home.

“Our team of Group Business Directors have been integral in helping to grow and shape QMS to where we sit today, and these promotions are a reflection of their hard work and dedication to excellence”, said Kerley.

Two brand new national product roles have also been created to provide a dedicated focus to delivering product innovation and incremental revenue opportunities across the business. 

Experienced senior media and sales leader, David Sutherland has been promoted to General Manager – Large Format & Programmatic which will see him responsible for expanding QMS’ leadership in both Digital and Programmatic Out of Home (pDOOH). After a successful period of leading the Victorian Sales team, Andrew Robertson will return to Sydney as General Manager – IMPULSE, with a focus on expanding and further developing the revamped small format digital 7-Eleven network nationally. 

QMS Chief Customer Officer, Mark Fairhurst said the elevation of Sutherland and Robertson was another major step forward in broadening the QMS team to support the strategic growth vision for the business nationally.

“David’s new role is crucial to the future vision we have for pDOOH as an enhancement to clients’ existing DOOH strategies. For the past two years, David has helped lead the charge on our pDOOH approach and his experience and understanding of the media, outdoor and programmatic sectors will allow QMS to help continue leading the industry into its promising programmatic future.

“I am also pleased to welcome Andrew back to the Sydney office where he will now have the exciting opportunity to lead our IMPULSE offering nationally. In just over six months, the demand for our re-invigorated 7-Eleven digital network continues to grow and we are pleased to have Andrew’s industry and product experience to help develop this offering even further.”

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