The Boomtown judging committee today announced that it has increased the number of finalists for its $1 million regional advertising competition from five to six due to the high calibre of entries.
The competition offers $1 million in regional advertising to a national brand to reach the 8.8 million regional Australians across Boomtown members Southern Cross Austereo (SCA), Prime Media Group, WIN Network, Australian Community Media, Imparja, Grant Broadcasters and News Corp Australia.
The finalists are San Remo submitted by Wavemaker Adelaide, SKYN submitted Cummins & Partners Melbourne, IAG/NRMA submitted by Che Proximity in conjunction with Mindshare Sydney, Pilot, The a2 Milk Company submitted by Wavemaker Melbourne, and PepsiCo submitted by PHD Sydney.
Boomtown Chair and SCA Chief Sales Officer, Brian Gallagher, said: “We are absolutely thrilled with the volume of entries received. Whittling this down to our final six has been very challenging. I don’t envy the task ahead for the judges trying to pick a winner from these extraordinary submissions. Pleasingly, every submission has managed to quantify the upside value of advertising investment in regional markets. It would seem that our Boomtown campaign is doing its job!”
“It’s great to observe such a wide range of brands seeing value in the opportunity to reach 8.8 million Boomtown residents.”
The six finalists will now go into the final round of judging on October 8 where each will pitch to judges Mark Ritson, Melbourne Business School Adjunct Professor of Marketing; Nigel Marsh, management consultant, communications specialist and author; and Nikki Clarkson, SCA Head of Marketing and Communication.
The winner will be announced on October 8 at Sydney’s Beta Bar.