Pinterest announces new ways to reach their shoppers 

Pinterest shopping

• Pinterest is partnering with retailers

Today Pinterest is introducing new ways to make the platform a place for advertisers to get their products in front of customers while making the platform more shoppable.

Pinterest is announcing the roll out of Catalogs and Shoppings Ads in France, Germany, Italy and Spain to select partners.

With Catalogs, businesses can upload their full catalog to Pinterest and turn their products into Product Pins, which can now become useful Pinterest ads. 

Tatiana Okutina, Head of Comms/ Home Improvement Projects stated that “Pinterest has already enabled us to inspire consumers across Europe to consider Leroy Merlin for home ideas. Because of the open mindset of the audience on Pinterest who are looking for ideas of what to try and buy next, we were eager to explore more shopping features to help customers take their home projects from inspiration to action.

“So far, Pinterest’s shopping features have increased traffic to our site, leading to more engagement and potential purchases.”

Pinterest is partnering with retailers who have implemented these new shopping features to drive traffic to their website and increase their sales from Pinterest. Some of these retailers are Leroy Merlin, ManoMano and Maisons du Monde.

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