The finalists have been announced for the 19th annual Siren Awards, which recognise the best radio ads over the past 12 months.
Winners will be announced on 30 May at the Siren Awards, hosted by Commercial Radio & Audio and ARN as a live stream show throughout Australia at 12:30 pm AEST.
The 2023 Gold Siren winning creative team will be announced during the show, hosted by ARN’s Mitch Churi, host of The Night Show and co-host of The Pick Up on the KIIS network, and Nat Penfold, KIIS radio announcer and producer on the Kyle & Jackie O Show.
The winning agency team will receive a Gold Siren trophy, two tickets to the 70th Annual Cannes Lions International Festival of Creativity, where their winning ad will be entered into the Cannes Lion radio award, return travel to France and accommodation. The Gold Siren client will receive one ticket to the Cannes Festival, travel and accommodation.
Ford Ennals, the chief executive officer of CRA, organisers of The Siren Awards, said: “Radio advertising works. Effective creative radio campaigns cut through to the hearts, minds and wallets of listeners, like a hot knife through butter. The Siren Awards acknowledge how creativity, combined with the intimacy and immediacy of commercial radio, enable calls to action in listeners like no other medium.”
The creative teams awarded Silver Siren Awards will also be revealed on 30 May. There are three categories: for a single radio ad, a radio campaign and an excellence in audio craft award.
The 2023 Gold Siren Award winner are selected from the three Silver Siren Award winners. These awards are judged by The Sirens Creative Council, a panel of ad and radio industry experts.
A Bronze Siren will be awarded to the writers of a radio ad or ad campaign that has met the rigorous criteria of creativity, as defined by a client panel.
“The Siren Awards is the only place that celebrates Australia’s best radio creative work each year. It creates a benchmark for creatives to match or exceed and gives advertisers confidence to use the medium,” said Ralph Van Dijk, Chair of the Sirens Creative Council.
Below is the complete list of 2023 Siren Awards finalists:
Single radio ad finalists
M&C Saatchi, Sydney, Nathan Cavaleri & Jason Leigh, Steggles Turkey, Ugly makes you super (History)
M&C Saatchi, Sydney, Nathan Cavaleri & Jason Leigh, Steggles Turkey, Ugly makes you super (Tech)
Rare, Perth, Simon Mullins & Jess Marshall, Department of Education, Reading can take you anywhere – Murder Mystery
The Monkeys, Melbourne, Joseph Sibley, Hugh Gurney, Boating Camping Fishing (BCF), BCF A-to-Z
BMF, Sydney, Josie Fox, Harry Stanford, Erica Mallett & Angel McMullan, ALDI AUSTRALIA, ALDI Christmas 2022 – Panettone
BMF, Sydney, Josie Fox, Harry Stanford, Erica Mallett & Angel McMullan, ALDI AUSTRALIA, ALDI Christmas 2022 – A Most Insistent Host
BMF, Sydney, Emily Field & Kiah Nicholas, ALDI AUSTRALIA, Special You Can Buy – Atoms 1078
BMF, Sydney, Emily Field & Kiah Nicholas, ALDI AUSTRALIA, Special You Can Buy – Black Hole
Eardrum, Sydney, Ralph van Dijk, Queen Victoria Tea, QVT Royal Order QLD
Marketforce, Perth, Mitch Mitchell & Luke Williams, WA Football Commission, Control issues
Radio campaign finalists
AT Creative, Perth, Tim Rodgers & Andrew Tinning, Liquor Barons, Wines Beers & Independent Spirit
BMF, Sydney, Josie Fox, Harry Stanford, Erica Mallett & Angel McMullan, ALDI AUSTRALIA, ALDI Christmas 2022
BMF, Sydney, Emily Field & Kiah Nicholas, ALDI AUSTRALIA, Special You Can Buy
Marketforce, Perth, Mitch Mitchell & Luke Williams, WA Football Commission, Abuse Truths
M&C Saatchi, Sydney, Nathan Cavaleri & Jason Leigh, Steggles Turkey, Ugly makes you super
Rare, Perth, Simon Mullins & Jess Marshall, Department of Education, Reading can take you anywhere
The Hallway, Sydney, Simon Lee, The Men’s Table, Let Your Inner Voice Out
The Royals, Sydney, Pat Allenby & Nick Cole, Coates, Equipped for anything
The Studio At SCA, Melbourne, Paul Corbett & Chris Gates, 7-Eleven, Sliding Doors
Wildlings Creative, Perth, Matt Wilson, Neil Martin, Pat Lennox, Ben Green & Garreth Bennett, Friend in Need, Friend in Need – DV, Separation, Finance
Craft finalists
Cue Sound, Perth, Nick Gallagher, West Australian Ballet – Music. Ballet. Side by side.
Cue Sound, Perth, Nick Gallagher, WA Football Commission – Abuse Truths
Massive Music, Pendle Hill, Nathan Cavaleri (composer) & Simon Kane (engineer), Baiada – Ugly makes you super (Tech).
Massive Music, Sydney, Myles Lowe, Vittoria – Queen Victoria Tea – Royal Order QLD
MDS Audio, Perth, Tim Count, Scitech – The Sound of Scitech – Explosion
SCA – The Studio, Brisbane, Andrew Fritsch, Revel Brewing Co. – Revel Yell
Soundbyte, Perth, Brad Habib, Department of Education – Reading can take you anywhere – Alien
Soundbyte, Perth, Brad Habib, Department of Education – Reading can take you anywhere – Murder mystery
Soundbyte, Perth, Brad Habib, Department of Education – Reading can take you anywhere – Pirate
The Studio at SCA, Melbourne, Chris Gates, 7-Eleven – Sliding Doors