Fairfax Media and Taronga Zoo have entered into an exclusive three-year partnership, which will see the former increase support for the latter and Western Plains Zoo.
Fairfax Media will provide greater editorial, commercial and marketing support to ensure the zoo’s milestone activities and key events are showcased and supported.
The partnership will also see Taronga Zoo grant Fairfax exclusive or first access to some of its conservation-related news stories, which will be delivered across its metro network.
The Sun Herald will be its key editorial partner as part of a broader revamp strategy at the title to be driven by new editor Cosima Marriner.
Marriner said, “This new partnership builds upon existing partnerships and campaigns that we have with Taronga, and we look forward to rolling these out across the coming months. The groundbreaking wildlife conservation work undertaken at both Taronga and Western Plains Zoos is something we’re excited to champion – and the pictorial opportunities with their spectacular wildlife are sure to resonate with our readers, especially on a Sunday.
“Our support will include a combination of editorial coverage, rich media print and digital activity, plus curated events for readers and subscribers – all aimed at driving engagement with the Taronga brand, physical site and their conservation programs.”
“We are thrilled that Sydney institutions The Sydney Morning Herald, The Sun Herald and Taronga Zoo are coming together to champion wildlife conservation. Conservation is a huge issue worldwide, and we look forward to spotlighting all of the valuable work that Taronga is doing to help in the area,” said The Sydney Morning Herald editor Lisa Davies.
Conservation, environment and wildlife issues will form the core of Fairfax’s coverage. It will draw on key editorial expertise such as The Sydney Morning Herald environment editor Peter Hannam.
The partnership between Fairfax and Taronga will begin this month.