ARN has announced KIIS Network’s “KIIS it Better” campaign via independent agency Emotive.
The campaign will launch on Sunday 14 August and run across TV, BVOD, digital, social and out of home.
“KIIS it Better” uses the KIIS logo with the aim of injecting a little vibrancy into the lives of its listeners. Each station in the network is a reflection of the city it serves, so the campaign aims to find a creative vehicle that could unite the network but also let the personalities of each station shine through.
KIIS Drive Show hosts Will and Woody said: “It’s taken 7 years to feature in a TV ad. And with 7 years of really hot content at their fingertips, it’s nice to know they found 4.5 seconds of material that they deemed worthy of marketing. Hopefully one day we’ll get a carpark as well.”
This is Emotive’s first campaign for the network since being appointed as the creative agency for ARN, Australia’s leading audio company and home to KIIS, Pure Gold, CADA and iHeartRadio brands.
Lauren Joyce, chief connections officer, ARN said: “KIIS is a relatable, fun brand that doesn’t take itself too seriously. This campaign reflects that, gives a taste of the on-air content and leaves audiences wanting more (which they can of course get by tuning into our stations).
“I’m also relieved it’s finally live and to have Will and Woody off my back. There’s only so much nagging one can take.”
Paul Sharp, creative director, Emotive said: “It’s one of those super-rare occasions when a branding device can actually work as a creative vehicle. And it’s just the beginning—we’re looking forward to seeing the lips pop up in a lot more places, making the daily drudge brighter with a colourful injection of KIIS.”