Digital rebrand: Oath officially launches in Australia and New Zealand

Oath ANZ is a subsidiary of Verizon

Oath today launches in Australia and New Zealand as part of its global rollout.

Oath ANZ, led by managing director Paul Sigaloff, is telling the market the new brand will offer significant value to consumers and advertisers while nurturing and empowering local talent at all levels.

Oath ANZ is a subsidiary of Verizon, an umbrella brand for all of AOL and Yahoo’s media and technology properties.

Oath reaches over one billion consumers globally and approximately half the online population of Australia* and New Zealand*, with brands including Yahoo News, HuffPost, TechCrunch, Yahoo Finance, Yahoo Lifestyle and Tumblr.

Paul Sigaloff


The power of those brands is complemented by the Oath Ad Platforms, combining the assets from BrightRoll, ONE by AOL and Yahoo Gemini.

Commenting upon the launch Sigaloff identified this as an exciting time for Australian and New Zealand consumers:

“Oath is more than just a media brand. We are differentiated through our unique combination of culture and code. We understand the changes in consumer behaviour and are investing in local content and consumer experiences that are reflective of modern day consumption. This in turn will deliver premium experiences to Australian and New Zealand consumers,” he commented.

“In addition, combining the reach of this content with the power of our technology and data stack creates a compelling proposition to advertisers in a climate of transparency and accountability.

“Oath ANZ is focused on creating relevant and trustworthy content experiences across the whole suite of Oath brands. The market sentiment so far has been overwhelmingly positive and the team and I are excited to be bringing this new proposition to life,” Sigaloff said.

The Oath portfolio in ANZ includes Yahoo News, HuffPost, AOL, Yahoo Finance, TechCrunch, Yahoo Sports, Engadget, MAKERS, Flurry, Oath Ad Platforms, RYOT, Yahoo Lifestyle and the Build Series.

*AU Source: Nielsen September 2018, NZ Source: Oath Internal Data

Oath ANZ is a premium media and technology company in the ANZ market, which reaches nearly half of the Australian population every month. Oath ANZ publishes websites including the Yahoo homepage, Yahoo News, Yahoo Sports, Yahoo Finance, as well as Yahoo Lifestyle, and connects people through Yahoo Mail. Our digital advertising business, with a large footprint in both the display and AdTech markets, leads with a unique ability to be a part of cultural conversations and capability in code data, to deliver innovative solutions to some of the largest advertisers in the country.

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