SCA chief content officer Dave Cameron has praised the efforts of the network on growing its national audience in Survey 4 results.
“Survey 4 has delivered more record results for SCA today, with our national audience growing again to our highest ever of 6.167 million listeners and continuing to dominate our core 25-54 All People target,” he said
“Adelaide’s Triple M has increased its market dominance with a record highest share ever for both Roo, Ditts and Loz at Breakfast and the station overall. Likewise, Triple M Brisbane also today has achieved a record audience cume, alongside B105 delivering the No.1 Breakfast show yet again in Brisbane with Stav, Abby and Matt. The Fox continues to have the most listeners in Melbourne, with more than 1.3 million weekly listeners, and the Fifi, Fev and Nick Breakfast show is now only 0.2 points off being the No.1 FM station.
“It’s also been a pleasing day to see great growth at Triple M Perth that is only a few years old in that market, in addition to The Marty Sheargold Show on Triple M Melbourne increasing its Breakfast share result today,” he added.
Cameron concluded: “SCA’s strong results today reflect the absolute strength of our talent and shows, that continue to engage and entertain record audiences across Australia and power SCA has as Australia’s biggest content creator for live and on-demand content.”
In Sydney, breaking the tie that 2Day FM found itself in with Triple M in the last survey, the SCA station has dropped 0.1 points for a 5.2% share.
The Breakfast Shift with Hughesy, Ed and Erin was down 0.6 for a 4.7% share. In Drive, Carrie and Tommy were up 0.2 points for a 5.8% share.
Meanwhile in Melbourne, Fox is enjoying its third of four 2023 surveys over 9%. Breakfast with Fifi, Fev and Nick is getting oh-so-close to knocking off Gold in breakfast.
While Fox has had slightly bigger breakfast shares recently, the gap between the two FM leaders hasn’t been so small for some time. Fox last ranked #1 breakfast in 2019.