CHEP Media has welcomed Frank Curcio as head of product. In the new role, Curcio will join CHEP Media’s leadership team, while taking on responsibility for delivering a best-in-class planning product.
Curcio joins from Spark Foundry, where he was the agency’s planning lead across clients including Toyota, Lexus, Saputo, Cancer Council, Peter’s and more.
He’s also held senior roles at PHD in planning and account management roles, leading clients including ANZ Bank, Carlton & United Breweries, Spotlight Retail Group and more.
CHEP Media’s chief media officer, Anna Cherry, said, “Frank is an exceptional practitioner whose love for the craft and for the industry is unparalleled and is reflected in his output.
“He sees the opportunity in every challenge – finding the deft balance between creativity and effectiveness required to meet client’s business objectives every time. He is also a fabulous human who will make an impact on the CHEP media business and our clients.”
Curcio added, “I’m super excited to join an agency that shares my passion of placing creativity at its core, while backing this with the science we know drives business results.
“I can’t wait to work with a fantastic group of people who share these values and get started, continuing to build a best-in-class product offer with this team.”
Last week, CHEP Network was appointed creative and media partner for Victorian electricity distribution networks, CitiPower, Powercor & United Energy, following a competitive pitch.
The partnership will see the full-service advertising agency lead brand strategy, media strategy, creative and media execution across the portfolio of brands, with new brand work set to launch later this year.
CitiPower, Powercor and United Energy general manager Corporate Affairs, Jo Pafumi, said: “Throughout the tender process we were thoroughly impressed with CHEP’s creative and media capabilities and output.
Top image: Frank Curcio