CHEP Media has won the University of Sydney’s media account. It will lead media planning and buying services across Australia and key markets in the Asia-Pacific region.
The agency will provide an integrated, whole-of-university media strategy to elevate the university’s brand profile and drive recruitment for undergraduate and postgraduate offerings.
Johanna Lowe, chief marketing and communications officer at the University of Sydney, said CHEP Media showed an understanding of the university’s ambitions in a competitive global higher education sector.
“We were impressed by CHEP Media’s strategic thinking, data-led planning, and use of technology that brings this to life in a way that taps into the moments that matter most for our future students when they are choosing where to study,” she said.
Lowe thanked the incumbent, Yango, for its work with the university.
Anna Cherry, CHEP Network’s chief media officer, said the agency’s ambition is to create a step change in efficient, effective outcomes for the institution.
“Today’s universities are paying close attention to game-changing technology, new competitors, evolving demographics and heightened expectations for personalised service. At the same time, the ‘age of the customer’ has arrived in the higher education sector, and students have higher expectations about their experience at university and what it will lead to.”
Other recent wins for CHEP Media include Compare Club, while CHEP Network was recently appointed by the Spirit of Tasmania as its creative agency of record.
Today, CHEP Network’s rebrand for Michael Hill went live, with Miranda Kerr announced as the jeweller’s first brand ambassador. CMO Jo Feeney first teased the brand refresh last week.
See also: Michael Hill jewellers enters ‘new era’ with brand refresh via CHEP