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The move will nearly double IMAX’s footprint with HOYTS, expanding from four locations today to 14 in the coming years.
The integration allows WPP clients to factor in real-world variables such as weather, traffic and movement patterns when planning campaigns.
The retailer has committed to investing at least $1 million over five years in the AFL Umpires High Performance Pathway.
Through the integration, advertisers using Yahoo DSP can access The Guardian’s inventory via a unified platform.
The two-day summit will take place in Melbourne this week.
