Rugby Australia has appointed Komo as its official fan and member engagement platform, embedding the Australian-built technology across its national rugby ecosystem.
The partnership supports Rugby Australia’s From Green To Gold strategy as the sport heads into a major decade, with Australia set to host the Men’s Rugby World Cup in 2027, the Women’s Rugby World Cup in 2029 and the Brisbane Olympics in 2032.
The appointment will see Komo support fan engagement across the Wallabies, Wallaroos, Sevens, NSW Waratahs, ACT Brumbies and Super Rugby Pacific.
Through Komo, Rugby Australia teams will be able to launch branded fan hubs, live in-stadium activations, gamified campaigns, loyalty programs and sponsor activations.
The platform will also capture first- and zero-party fan data to feed Rugby Australia’s CRM, inform personalised experiences, and deliver measurable outcomes for commercial partners.
Komo on ‘Green To Gold’ decade
Joel Steel, CEO and Co-founder of Komo, said Rugby Australia is entering a defining period for the sport.
“Rugby Australia is entering the most significant period the sport has ever seen in this country, and the ‘From Green To Gold’ strategy reflects an incredible ambition,” Steel said.
“But the organisations that will truly capitalise on this decade aren’t just the ones that show up for the big moments – they’re the ones building direct, meaningful relationships with fans in between.
“That means knowing who your fans are, what they care about, and how to keep them connected to the game long after the final whistle.”
Steel said Komo is built to turn fan interactions into long-term engagement.
“That’s what Komo is built for: turning every touchpoint – in the stadium, on broadcast, through websites and social media, across the varying seasons – into a data point that deepens the relationship and compounds over time.
“We’re proud to be the platform powering that mission not just for Rugby Australia, but for Australian rugby.”
Rugby Australia on fan growth
Dan Wilkins, General Manager, Fan Growth at Rugby Australia, said the partnership is about giving fans more reasons to engage across the year.
“Our job is to make Rugby feel more present, more rewarding and easier to be part of across the year.
“This partnership helps us create better match-day moments, competitions and interactive experiences, while building the data capability to understand what fans actually value and give them more of it.”
Komo will integrate with Rugby Australia’s existing technology stack from the 2026 season.
Top image: Rugby Australia