Plus: Why Out of Home is best positioned to continue to grow with advertisers into the future
oOh! delivered an Adjusted Net Profit After Tax of $56.2 million
"I look forward to working with the OMA/MOVE team and the Boards, to lead the industry to future growth"
The campaign will be on-display across Revolution’s 360 Sydney network throughout February and March
Sydney WorldPride 2023 is expected to contribute $600 million to the NSW economy
The OMA now represents close to 100 per cent of the Out of Home industry in Australia
Part of the NHWP's commitment is to annually donate to a national Outdoor industry campaign to promote healthy eating
New and upgraded digital assets will be installed and programmatic trading enabled across Perth Airport's digital inventory
“I am stoked to be part of this committed, rapidly growing team helping clients get great results”.
The Outdoor industry is projecting an annual compound growth rate of nine per cent over the next four years
The campaign is being run in partnership with Health and Wellbeing Queensland and Nutrition Australia
The sites are all positioned on major roads and motorways, providing valuable coverage on key routes
The new full-motion digital screen is the largest external full-motion billboard in Brisbane
oOh! announced a content agreement with Tennis Australia to provide real-time scores,at its Outfront in October
These locations comprise of Cafés in CBDs and key urban locations
Longley is responsible for the OMA’s government relations and stakeholder management strategies
This year marks the biggest membership growth for the association since its inception in 1939
The campaign ultimately drove a 5.5% conversion rate for target consumers exposed to the campaign