Agencies named cost-effectiveness, relevancy, and ROI as just some of the factors impacting their investment in regional media.
The insurance sector invested more than $446m in advertising, a 6% year-on-year increase. Travel insurance grew 120% year-on-year.
Gai Le Roy: "The report suggests that many marketers are focused on short term sales targets with the continued economic downturn."
"Gambling ad spend is back 19.6% and restaurant ad spend is back 13.6% all due to a 64% fall in revenue from...
The study modelled the effects of different TV advertising budget allocations across linear and streaming.
At 4.2%, growth in Asia-Pacific is faster than the 2023 pace of 3.7%, according to the holdco's forecast.
Where ad spend hurts: Digital off 3%, television hammered 13%, news publishing tumbles 20%.
The report showed total advertising expenditure increased 3.7% year-on-year.
The webinar will draw from forward pacings data for 2024 to identify ad spend trends and key growth channels.
The report examines the new sports media landscape, the challenges and opportunities for brand advertisers.
The total TV advertising market had a combined revenue of $3.4 billion for the year to December 2023, down 10% compared to...
Guideline SMI data revealed ad spend dropped -2.7% but still deliver the second-largest total of annual ad spend ever recorded.
The report will be available as part of an exclusive webinar presentation in partnership with Mediaweek.
Global advertising spending is expected to top $1 trillion for the first time.
"One of the most competitive retail periods of the year."
Melissa Hey: “We anticipate cautious spending by consumers across key sales periods as we lead into 2024."
The report noted media price inflation will continue to have a significant influence on growth
Australia's total ad revenues are expected to grow by +5.8% with the market forecast to be the 5th largest globally.
