Brendon Cook inducted into OMA Hall of Fame for ‘unparalleled contributions’


“His visionary leadership and transformative initiatives have left an indelible mark on the industry, and we are thrilled to honour his legacy.”

Brendon Cook, founder and former CEO of oOh!media, has been inducted into the Outdoor Media Association (OMA) Hall of Fame for his achievements in the local industry.

Cook spearheaded the OOH industry’s transition to digital, positioning himself at the forefront of OOH advertising innovation. 

Under his leadership, oOh!media experience notable growth, driven by acquisitions, organic expansion, and the introduction of advertising environments.

Elizabeth McIntyre, CEO at OMA, said: “Brendon Cook’s induction into the OMA Hall of Fame is a testament to his unparalleled contributions and unwavering commitment to driving innovation and growth in the out of home advertising sector.

“His visionary leadership and transformative initiatives have left an indelible mark on the industry, and we are thrilled to honour his legacy.”

In addition to his work at oOh!media, Cook has also served as an ASX director for over 16 years, and as international vice president of The World Out of Home Organisation, plus has contributed to the digital publishing landscape as a founding director and shareholder of ilearning.

Cathy O’Connor replaced Cook as CEO of oOh! in 2020.

Other OMA Industry Award 2024 winners:

• Emerging leader – Adrian Venditti, QMS
• OMA Industry Award – Graeme Wooster, QMS
• Excellence in Innovation – Brad Palmer, JCDecaux Australia
• Outstanding Service NSW – Nick Errey, QMS
• Outstanding Service QLD – Melissa Maggs, goa Billboards
• Outstanding Service SA – Maddy Shopov, oOh!media
• Outstanding Service VIC – Andrew Hines, JCDecaux
• Outstanding Service WA – Megan Camp, VMO
• Rising Star NSW – Jade Sargeant, JCDecaux
• Rising Star QLD – Harriet Marshall, Scentre Group Brandspace
• Rising Star VIC – Tayla Harrison, VMO
• Rising Star WA – Caitlin Montgomery, oOh!media
• Excellence in Design and Construction – The City of Sydney Project Delivery Team, QMS
• Excellence in Field Work and Work Health and Safety – Corinna Murtagh, JCDecaux 

Cook’s induction comes as oOh!media launched the first 3D anamorphic OOH display in April, located in Perth’s Yagan Square. The outdoor advertising and media company’s creative and innovation hub, POLY, partnered with not-for-profit Scitech for the inaugural campaign.

The campaign for Scitech’s ‘Human Potential’ exhibition, imagined by Initiative, developed by creative agency RARE, and built by Last Pixel, is the first to feature on the site.

Richard Moore, production and content director at POLY, said: “oOh! continues to invest in adding scalable 3D and 3DA technology to our digital network across Australia. It maximises creative impact, capturing significantly more attention than static digital creative, to make brands unmissable.”

See also: oOh!media debuts 3D anamorphic OOH display in Perth’s Yagan Square

Top image: Charles Parry-Okeden, OMA Chair, and Brendon Cook, OAM

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