BCM Group has been appointed as a creative and strategic partner by UnitingCare after working on various projects over the last 12 months.
UnitingCare is one of Australia’s largest not-for-profit providers of health, community and aged care, representing brands including Lifeline, The Wesley Hospital, St Andrews War Memorial Hospital and BlueCare.
Natalie Hodgskin, group manager, Brand & Marketing at UnitingCare, said: “The team at BCM Group are the perfect fit for our organisation. They have an innate understanding of brands and how they connect to consumers and their creative approach is fresh and authentic.
“We are pleased to partner with an organisation that aligns with our values and we’re very excited to work with them on the BlueCare brand,” Hodgskin added.
The BlueCare brand, which turns 70 years old this year, has been voted by Australians as the most trusted brand in home care and residential aged care services in Queensland.
Phil McDonald, partner and MD at BCM Group said. “Our whole team is very much looking forward to working on BlueCare and creating some iconic work for a truly valuable Australian brand. We are in awe of the work that UnitingCare and BlueCare do in our community and it is a privilege to be involved with them.”
The full service agency’s Consumer & Insights agency, Veracity, will also work across UnitingCare as a research and strategy partner.
This comes after BCM Group announced the promotions of Shaun Egan and Sam Boyd as joint creative directors.
Egan and Boyd, both highly awarded, have been at the independent creative and media agency as a senior creative team for nearly three years after joining from VMLY&R.
Egan and Boyd’s work has been recognised at award shows both internationally and locally including Cannes Lions, D&AD, LIA, Spikes, AMI, AWARD and BADC.
See also: BCM Group promotes Shaun Egan and Sam Boyd as joint creative directors