Jaclyn Lee-Joe is the latest Australian to join the senior ranks of BBC Worldwide as she signs on as its new chief marketing officer.
Lee-Joe will join the BBC’s commercial arm on November 16 from Skype, where she is currently global director for audience, entertainment marketing and broadcast media. Her appointment follows a search to replace chief brands officer Amanda Hill, who left the company in July.
With over 20 years of marketing experience in blue-chip technology and telecoms brands, Lee-Joe has worked with Virgin Mobile in Australia where she was GM brand and communications, Carphone Warehouse working across Europe and global brand and consumer marketing roles at Orange, based in the UK. An Australian national, she began her marketing career at Ansett Airlines.
In her new role, Lee-Joe will have global responsibility for BBC Worldwide’s overall brands and marketing strategy, including new global brands BBC Brit, BBC Earth and BBC First, as well as program brand franchises such as Top Gear and Doctor Who. She will report to BBC Worldwide CEO Tim Davie and work closely with BBC marketing director Philip Almond.
Earlier this year former Seven marketing director Melissa Madden was appointed SVP creative, category and content marketing for BBC Worldwide in London.