Bauer Media confirms exit from Australia, will stay in mags, just not here

• The agreement also includes those brands recently acquired by Bauer from Pacific Magazines

Bauer Media has announced it has agreed to sell its Australian publishing business to Mercury Capital.

Mercury Capital will acquire all of Bauer Media Australia’s print and digital assets which cover Women’s Entertainment & Lifestyle; Fashion, Beauty & Health; Homes; Food; Motoring & Trader lifestyle categories.

The agreement also includes those brands recently acquired by Bauer from Pacific Magazines and Bauer’s New Zealand mastheads. Mercury Capital is expected to resurrect some of the key New Zealand titles including Listener, North & South and Metro. Mercury is led by Kiwi-born Clark Perkins and features prominent NZ business figures on its board.

Veit Dengler (pictured), Bauer Media COO said: “Bauer Media remains committed to magazine publishing. This decision supports our strategy to invest in our market leading brands where we believe we are best placed to do so.

“We have been proud to be the custodian of these iconic brands in Australia. I would like to thank our talented teams for their commitment and the contribution they have made to Bauer Media. I wish them well for the future.”

The sale is subject to relevant regulatory approvals in Australia, with completion expected by the end of July.

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