Acting must be 'demonstrably performed by humans', and writing must be 'human-authored'.
The appointment comes as the company continues to expand its presence Down Under.
The campaign was developed by its agency village and led creatively by Special.
The goal was to create an emotional connection first, with booking functionality layered underneath rather than dominating the experience.
The issue, it argues, is not just outdated data, but flawed inputs.
The platform reflects a core insight: resilience in Queensland is not reactive; it is constant.
The findings point to a clear issue: visibility alone no longer guarantees results.
Apparently, teams rely on intuition or past experience as a primary source of customer understanding.
To coincide with the release, R/GA has also developed an experimental AI experience called Forever Founder.
Chris Minns and Angus Taylor will also headline the event.
The award recognises the highest-performing brand across all 37 category winners.
So, just who topped the list?
OpenMind led the campaign’s activation.
The installation spans 95.45 metres along Swan Street in Richmond.
