Bauer sells Australian Geographic magazine to Blue Ant Media’s Northern Pictures

Blue Ant Media is a privately held, international content producer, distributor and channel operator.

Blue Ant Media has acquired Australian Geographic magazine and its associated assets from Bauer Media. Australian Geographic will operate out of Northern Pictures’ office in Sydney, Australia.

The business was originally funded by Dick Smith and was branded Dick’s Smith’s Australian Geographic when launched. It has changed hands a number of times since 1986 and has also been owned by Fairfax Media before ACP Magazines took control of the title in 2006, which was then being run by management.

Blue Ant Media said Australian Geographic currently has 40,000 subscribers, significant newsstand sales and a readership of over 540,000, claiming it is one of Australia’s top 10 paid magazines.

Blue And Media last year purchased David Haslingden’s RACAT Group, which included Northern Pictures. Haslingden is a former National Geographic CEO and was also chairman of Nine Entertainment Co when it was being run by CEO David Gyngell.

Australian Geographic is the most iconic Australian wildlife and nature publication, reaching a highly engaged audience of natural history fans through its multiplatform content,” said Michael MacMillan, CEO, Blue Ant Media. “The purchase of Australian Geographic reinforces our footprint in the Australian market while providing an impactful vehicle for showcasing the work of our natural history documentaries and series being produced all over the world.”

Paul Dykzeul, CEO, Bauer Media, commented: “The sale of Australian Geographic is consistent with our strategy of focusing resources and investment on our core consumer and customer segments. I’m delighted that the magazine and its staff are going to a home that is so passionate about documenting Australian landscapes, wildlife and adventure. I thank all staff who have worked on Australian Geographic and wish them and the new owners every success.”

Blue Ant Media is a privately held, international content producer, distributor and channel operator. It creates content for multiple genres including factual, factual entertainment, short-form digital series and kids programming.

The distribution business Blue Ant International offers a catalogue of 3,200+ hours of content, including the largest 4K natural history offering on the market.

Blue Ant Media’s international channel business offers a portfolio of media brands such as Love Nature (International), ZooMoo Networks (International), Smithsonian Channel Canada, BBC Earth (Canada), Blue Ant Entertainment (International), Blue Ant Extreme (International) and HGTV (New Zealand).

Blue Ant Media is headquartered in Toronto, with operations in Los Angeles, Singapore, Auckland, Dunedin, London, Washington, Sydney, Beijing and Taipei.

To Top