Australia ranked #6 most creative country: WARC

The Monkeys’ Tuvalu campaign was Australia’s best-performing work, coming in at #5.

Australia has placed #6 in WARC’s Creative 100 rankings, coming in behind the US, France, UK, Canada, and Brazil.

The ‘most creative’ local campaign was The First Digital Nation for the Government of Tuvalu via The Monkeys Sydney, which placed fifth.

No Australian shops scraped into the world’s top 10 most-awarded agencies for creativity.

The WARC’s Creative 100 stands as an independent global benchmark of the world’s most celebrated advertising campaigns, collecting and consolidating work as awarded by major global and regional creative shows throughout 2023.

The league tables are determined through a yearly global panel survey and consultation with the WARC Rankings Advisory Board.

According to WARC, this year’s top-ranking campaigns showcased a prevalent use of digital technology and a focus on women’s rights.

 “They provide the ideal opportunity for the industry to reflect and be inspired by the great body of work produced and how creativity is a driver, not only of differentiation, but for change,” said Amy Rodgers, head of content at WARC Creative.

Ogilvy Tegucigalpa’s Morning After Island campaign for Grupo Estratégico PAE took out the top position for work. Behind Ogilvy’s campaign in second place was BBDO Toronto’s Missing Matoaka for Indigenous arts and culture magazine Muskrat, which told the true story of Pocahontas.

McCann Warsaw’s ‘Where to Settle’ for Mastercard came in third – a digital platform for client Mastercard that helps Ukrainians find places of refuge outside of big cities.

The United Stated retained its status as the most awarded country for creativity, while the United Kingdom relinquished its second-place position to France for the first time in a decade.

In addition to campaigns, WARC listed top-performing agencies, networks, holding companies, brands, advertisers, and countries on the basis of creativity.

BETC Paris secured the top agency position, while Ogilvy maintained its dominance as the leading network for creativity for the fourth consecutive year. WPP emerged as the top holding company, and Burger King retained its position as the most creative brand.

Top Image: The First Digital Nation for the Government of Tuvalu via The Monkeys Sydney

See also: Ogilvy PR reveals new corporate leadership structure as Jacquie Potter departs for ALDI

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