Ant Keogh: "The real world is an impure place... it made sense to revisit the original brand world and see what measures...
Plus: Aussie agencies winning at Clios, and the WARC ACT Good Report.
The Monkeys ranked #15 in the Best 25 Agencies Promoting Good category.
The Monkeys scored six of Australia's 14 gongs, with M&C Saatchi taking four, and R\GA, CHEP Network, Dentsu Creative, and Rumble Studios...
Australia's best-performing campaign, coming in at #11, was Curing Homesickness by CHEP Network in Melbourne.
Managing director Jack Mason said their additions are about "bolstering our management, while also deepening our client offering."
The Monkeys' Tuvalu campaign was Australia's best-performing work, coming in at #5.
"They battled the servers, braved the Bottle-Os and got the nachos. Your nachos."
"Showing that a hard earned thirst doesn’t just take brawn, it also takes skill."
Graeme Yardy: “Australia evolves every year. We've changed in the time that we've been doing this.”
The latest instalment of the iconic campaign skewers Boomers, Zoomers, Millennials and Gen X-ers with lamb serving as the great unifier.
The Monkeys won Best of Show, CHEP Network won two Best of Disciplines, and a slew of Australian agencies took home 14...
“Leading our diverse creative talent across Song in Growth Markets is going to be super interesting"
Ant Keogh: "Australia Post and Santa Claus go together like milk and cookies."