The Monkeys has just missed out on placing in the top 10 of the Best 40 Campaigns Promoting Good category in WARC’s ACT Good Report 2024, a ranking celebrating the best creative campaigns from around the world that promote social and environmental responsibility.
The Australian creative agency’s campaign for the Government of Tuvalu, The First Digital Nation, claimed the #12 spot.
The First Digital Nation campaign received plenty of industry acclaim and was ranked #5 in the ‘most creative’ local campaign category in WARC’s Creative 100 rankings.
See also: Australia ranked #6 most creative country: WARC
Meanwhile, Australia also missed out on making the top 10 countries.
The leader in the Campaigns Promoting Good category was The Last Photo for Adam&eveDDB in the UK, followed by Havas Paris’ campaign for the Anne de Gaulle Foundation. FCB Canada’s work for Adidas’ Runner 321 came in #3, and #4 was Chatpat by FCB Chicago and FCB India. Rounding out the top five was The Unshowables by French agency STEVE for its client Vision du Monde.
Elsewhere in the report, The Monkeys ranked #15 in the Best 25 Agencies Promoting Good category.
It trailed behind the #1 ranked Publicis Conseil of France, followed by the UK’s adam&eveDDB, and Havas Paris in #3. Taking #4 was FCB Canada followed by FCB India.
Isa Kurata, ACT Responsible co-founder, said the Good Report and ACT Responsible pursues its mission to promote, inspire and unite the advertising industry around social responsibility and sustainability.
“We truly believe that advertising has the power to educate, inform, and enact positive change. It must consistently serve as a catalyst for good and constructive influence.
“Collaborating with WARC to produce the ACT Good Report is an honour, and we see it as a valuable resource for agencies to enhance their dedication to social and environmental efforts.”
Amy Rogers, head of content, WARC Creative and ACTive Partner, noted the importance of creativity as a force for positive change.
“WARC is delighted to collaborate with Act Responsible to continue shining a light on the agencies, brands and NGOs that are creating breakthrough ideas that not only matter to society but can change behaviour.”
