ARN’s podcast publisher iHeart has signed a strategic deal to become sales representative for the Seven Network.
The multi-year revenue sharing deal will see Seven podcasts such as The Lady Vanishes, Shot in the Dark, Pendulum, Sunrise and 7NEWS Headlines join iHeart’s stable of podcasts adding an additional 700,000 monthly downloads to the existing listener base, which last month achieved over 19 million downloads and four million listeners.
Corey Layton, head of digital Audio, ARN said, “This partnership perfectly aligns with our mission to deliver the best, most diverse content to listeners and brands alike. Together with 7NEWS, we aim to set new benchmarks in news and public affairs podcasting.”
Craig McPherson, director of News and Public Affairs, Seven Network said, “We look forward to producing more high-quality, engaging content as we expand our offering in line with this new partnership.”
It follows ARN’s recent takeover bid for media business Southern Cross Media.