ARN has announced the sale of iNC Digital Media to Impulse Screen Media. iNC’s team will join the existing Impulse Screen Media team to leverage the Impulse technology, which uses artificial intelligence-powered data, automation and analytics to help clients create measurable, data-driven digital marketing campaigns. The merged entity will retain the iNC Digital Media name and branding.
ARN’s COO Michael Harvey said: “ARN is focusing on Defining Audio in Australia with our continuing investment in radio, music and podcasts. Over the past three years we have built iNC into a successful digital media and marketing agency, however the business no longer aligns with our core strategy. The opportunity has arisen to merge iNC with Impulse Screen Media to allow it to grow even further and together they represent a unique offering in market. We look forward to the iNC team’s ongoing success as part of Impulse Screen Media.”
Impulse Screen’s chairman James Scott said: “By bringing together iNC’s existing sales and operations team under Loan Morris‘ leadership with the Impulse technology platform, we can offer a unique, AI-based approach to our clients, enabling transparent marketing and media buying services. In this data-driven age we need to assist our clients to combine data, analytics and automation at scale as organisations are increasingly seeking to harness the power of their information for a competitive advantage and to identify opportunities for revenue growth and cost reduction.”
Photo: Impluse Screen Media chief technology officer James D’Arcy with MD Paul Garrity